Here’s my first blog post. It’s so exciting to be making a new beginning, and it got me a-thinkin’…
As you probably know, I’m a presentation nerd. I go to conferences just to see people present, seeing what they do well and what the trends are… And maybe to catch a slideditcher or two…
What happens in the first 3 minutes of a session are so important.
I reckon there are two things that need to be done.
The Internal Circus: Dealing with objections and questions
People have very noisy heads. If you’ve ever spent more than 60 seconds attempting to meditate, you will have noticed that the mind thinks thoughts. Constantly. And using your determination to stop thinking is like trying to stop the tide with a handful of water. Just when you think you’ve got to some stillness, you realise that your mind is not only thinking how the stillness isn’t quite as still as it could be (if only you would meditate properly…), but it’s also planning the emails you need to send when you get up.
This kind of dialogue and commentary is going on constantly for everyone who is listening to you. If you could hear how noisy it is in a room full of apparently silent people, your psychic ears would get that post-music-gig ringing sound…
Some of those thoughts will be about you and your topic. That’s what I call the internal circus. It’s loud, attention-grabbing, and designed to distract. Full of mental elephants, trapeze artists, clowns and one loud brass band. If you want people to hear you above the noise in their heads you have to become somewhat the ringmaster of their internal circus.
This means that you have to think about what objections/ questions/ concerns/ prejudices are going on for them, label them out loud and up front, then deal with them to your listeners’ satisfaction.
Honesty works really well here, as does admitting the limits of your knowledge and the limits of the session. ‘What I’m not going to be able to do today is…’
Curiosity – motivating people to listen
The other factor when you begin a talk is to get people interested in what you are going to say. People are not, in the main, waiting on tenterhooks to hear you speak. Even if they have signed up for your session of their own free will, they still have a very noisy head full of things they need to do after your session, or maybe, with Blackberries and SMS, during your session.
The only way to cut through that noise is to give them strong reasons to listen to you. And these have to be relevant to them. How will what you are recommending give them enormous amounts of what they love, or not following your recommendations have them lose shedloads of what they value?
If you can open relevant questions but not immediately answer them, you can begin to trigger curiosity, as long as it’s not in too cheesy a fashion.
It is important that you are honest and radically transparent. Any hint of selling (yuck) and out come the Blackberries.
Laying out the options and teaching from your experience are the new selling.
Starting communication well
So… If you can start your communication honestly dealing with concerns and genuinely offering valuable insights, then, maybe, people may begin to listen.
And that’s just the beginning…