Do you use graphs in your presentations?
Seth Godin recently expressed some opinions I agree with (it’s not the first time…).
One point that stands out from his article is to use your graph to tell a story.
Fieldnotes for people who value honest and intelligent communication
Want to move from mild-mannered geek to awe-inspiring tech presentation superhero?

After coaching almost 4000 presentations, I’ve realised that it’s quite simple to stand head, shoulders, abs and knees above the mediocre standards of most technical presenters.
Over the next 8 weeks or so, I’ll take you through what’s needed to become interesting, talked about, clear, relevant, clever and credible. Maybe even a little bit suave.
Here, then, is an overview of the 8 simple secrets to becoming a technical presentation superhero. Each step builds on the previous one, so you get the biggest bang for your buck implementing them in sequence.
A recommendation implies that:
In this way, your presentation becomes useful. (Don’t know how to decide what to put into a presention and what to leave out? This step will help you.) Read some more about this here.
Never have I ever had to get a presenter to speak faster. Never. Ever.
Nervous, subordinate people speak fast. Tricksy salespeople speak fast (‘fast-talker’ anyone?). People with status take their time.
Until you get this down, all that advice about using active verbs and pointing at yourself when you say ‘Fabulous’ ( you are, but please don’t) is useless. You can’t change the way you’re expressing yourself until you can hear the way you’re expressing yourself. That sensation of the sentences just falling out of your mouth goes away when you slow down. (Don’t worry if you think you are an irretrievable motor-mouth. Help is on the way.) More about this here.
Planning a sincere recommendation and slowing down until you hear each word
corrects 90% of what’s wrong with modern presentations. Read them again.
The next steps are the magic.
Structuring your session around our (silent, mental) questions is the key to being relevant. We have a few ‘what’ questions, but way more ‘how?’ and ‘Why?’ questions. Follow what’s going inside our heads, and we’ll wonder how you read our minds. Not as hard as it sounds. We won’t even notice this is what you’re doing – we’ll just think you’re smart. More here.
Speakers often confuse high energy with fast pace. The key is raised energy but slow pace.
Speakers also confuse passion with ridiculously high energy. 50% above where we are is too much of a mismatch, unless you want to be some weird ‘motivational’ evangelist. 5% gently wakes us up. As we wake up, you move 5% higher. This is how you warm a group up – gently and at our pace. More here.
I have so much to say on this topic I can barely contain myself. Suffice it to say that the visuals we need to follow your talk are so radically different from the reference we’ll need afterwards and from the notes you need to remember your points that it is madness to combine them. Don’t worry – I’ll walk you through this. (And by handouts I mean all post-presentation reference material – but that’s a little less pithy.)
I know, I know, a presentation is a pretty strange type of conversation. However, all sorts of questions about calibration (level of detail, of formality, of jargon) are answered when you think: ‘If I were in conversation with someone from this group, how would I speak?’
If you think it’s going to take 15 minutes, it will take at least 23. You can use what’s left over to expand, to answer questions, or just to delight people with an early finish. Running out of things to say is so rarely the problem… And when you’re done, you’re done. People will love you for it.
Almost all of the fear about presenting comes from our thoughts about the situation. Speaking to groups is totally safe. And you don’t need hypnosis, NLP or beta-blockers to sort this one out.
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What do you think? What’s number nine? And ten?
Want to stand out beyond the mediocre-at-best presentation crowd?
Let’s establish some fundamentals which straight away are going to raise you above 90% of business presenters.
I went and saw a guy this morning, a management-consultant-type guy, give a presentation. A smart guy, who knew his stuff, but who hid it by the way he presented, which is the tragedy I spend my life helping people avoid.
Here is my advice to him.
I suspected something might be amiss when he said, ‘I’ll be taking you through some slides this morning that blah blah…’ Let me tell you once and for all:
It is not your job to talk us through the slides; it’s your job to make us able and motivated to take a particular action.
If we’re not careful, giving a talk becomes the outcome, rather than the method. A presentation is a method of inspiring action.
My singing teacher told me this week that the intent to communicate is what frees people’s voices. Just going ‘La la la’ up the scales, or even singing the words to a song, doesn’t provoke enough of a reaction in our physiology to get to our true voice.
In a similar way, if you ‘give a talk’ without the intention to really get a message through to us, it’s not going to lead us to do anything.
Maybe we need to do away with ‘presentation’ and call it ‘a provocation’ or maybe, ambitiously, an ‘inspiration’. ‘Presentation’ is a little passive.
Any story that starts, ‘This guy…’, ‘There was this man who…’, ‘It reminds me of the old story about…’ is doomed to bore us (unless very short). There isn’t enough of you in it. Tell us stories from your life, or at least from someone close to you. A friend of a friend just doesn’t interest us.
If you want us to interact with you, get us to practice it. Asking for a show of hands once feels like lip-service, and a bit patronising. Also, make sure the question you’re asking us is clear-cut and easy to understand. Prepare for less of a reaction or a different one than you’re looking for.
‘Focus on what matters’ is not an action.
If I don’t understand your acronyms I feel like one of us is stupid and out of touch. Is that what you want?
There was a slide that had the fastest-adopted changes on the right of the slide, and the later-adopted ones on the left. Huh? Basic visual logic says the past is on the left and the future on the right. I mentioned this and other things in this post. I understood it, but I had to squeeze my brain together. Don’t make me do the work, not in that way, anyway. The same slide lead me to:
A scale at the bottom of the slide (above) had ‘Relative ease – Low to High’. HUH? How about ‘Easy – Difficult’? Sheesh.
In the Q&A…
Someone: ‘What’s the most important important piece of advice you could give us as people managing businesses in the current climate?
Speaker: ”Don’t wait for the crisis – act now.’
Could you be more crystal clear than that? And it wasn’t like he hadn’t mentioned that point earlier, but in the onslaught of information, it was hidden.
Plenty. Three points helps you remember how precious our attention is, and how you need to budget your words.
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What else needs adding to the list? What do you see presenters do all the time that would be super-easy for them to correct and make their audience love them more for doing so?
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Comments from the last post (Creating Slides for Technical Presentations) include:
Simon Raybould from Curved Vision offered us his article on Presentations vs Public Speaking, and invited a little online interaction on the topic. Invitation accepted (see below…)
In a later comment, he says:
‘Statistics are designed to illustrate trends and patterns. If you think of those ideas as ’stories’ in the data you’ve got your presentation sussed.’
MJ Plebon raises the point that ‘Often only one or two key pieces of data are relevant to the message however the slide contains reams of information. The challenge is to direct your audience’s attention on the key data and prevent them from scanning the irrelevant information.’
The Lightheart PowerPoint rule was quoted too in this article by Chris Witt, who seems to be a man after my own heart.
Chris and Simon also added thoughtful comments to this article. Thanks guys.
***
There are two people I sms good morning to, and one of them is leaving Singapore to return to sunny Brooklyn. Bon voyage, Shannon! I’ll miss ya.
Having my mind blown and ass kicked by Michael Port’s coaching programme. Particularly this week finding that I do what I do to help people speak from the freedom of truth, rather than being bullied by fear. Huh!
Spent some time researching and setting up a wiki on creating slides for technical presentations. More very soon…
Books:
Being informed, but finding myself rather plodding through, Wikinomics. Underlining lots, so I’m not complaining – more to do with my reading style, than these guys’ writing style.
Half-way through Back of the Napkin. Greatly admiring both the content, structure and easy-reading style. Learning lots at different levels.
Movies/TV:
New in Town was a fun, but straightforward rom-com.
Doubt was good, but I’m not sure how much I liked Meryl’s I-must-win-every-scene performance, full of ticks and strange rhythms.
Gavin and Stacey is sublime and made me bark with laughter.
Seeing Stuart as a baddie in the Singapore children’s tv show GX5 was a riot. Final episode this Sunday 11.30 on channel 8. And there’s a game too…
It’s all gotten out of control and it’s time we came to our senses.

I’ve been asked by Olivia Mitchell what I would like to see happen with PowerPoint in 2009 in response to this rant post.
The biggest blessing for business presentations would be for us to put PowerPoint into perspective.
If you were sitting in on of our masterclasses in presentation skills, towards the beginning I would ask you to partner up with someone else and recall some excellent speakers (people who inspired you, or who were at least interesting or memorable). With a marker and a pack of Postits, you would then have 5 minutes to write down, one concept per PostIt, the different things that those speakers did that made them interesting or inspiring.
All sorts of areas come up: passion, voice, gesture, story, using ordinary language… a whole variety of things (which we would then go on to cluster together and use as a reference).
I bet you wouldn’t have said ‘Good slides’.
In amongst all of those thousands and thousands of Postits in all these years, never has anyone written ‘Good slides.’ Ever. Eh-ver.
PowerPoint is a technological red herring. It puts us off the scent because it fulfils so many psychological and emotional needs for the speaker.
Currently I see PowePoint being used to for four different purposes:
For everything but the last one, PowerPoint fares very poorly.
And as most people want to hide when they’re presenting, making a big ol’ screen the centre of attention just feels safer than having all the eyes on you.
In terms of impact, slides have as much impact as the the fonts and the layout of a document.
If you gave me a document in Comic Sans, or Papyrus, it might put me off. No paragraphs, or all in 6 point, or lots of seplling mstkeas and, you’re right, it would distract me.
But the main cause of success or failure is the content of the communication and the way it is structured.
So much training and discussion is placed on ‘the slides’ as they are the most quantifiable and standardisable (sorry) aspect of presentations.
However, presentations are an unnatural form of communication taking place at the beginning or in the middle of longer, complex conversations, attempting to have an impact on messy, difficult-to-control human relationships.
Let’s keep the slides in perspective.
Actually, sod ‘wishes’. In 2009, I decree that presenters:
What do you reckon? Am I off-beam here? Are the slides more relevant than I’m giving them credit for? Leave a comment, do.
In other news:
We have had a busy Christmas in the UK, including 4 days doing the Christmas markets in Berlin, and now Stuart is back in Singapore. I’m staying here until the end of January, doing some work whilst spending time with our poor abandonded families, including teaching both Mum and Mum-in-law how to use their new laptops.
I’m reading and loving Anathem, Who Would You Be Without Your Story? and Save The Cat Goes to the Movies. I’m also brushing up my German with fab new ipod stuff (3 separate links there). Keeping me company in my cold, lonely attic flat (poor tropical flower that I am) are Skins and Star Trek: TNG series 1.
Oh, and Australia was a fantastically exhausting, epic romp. Me and the Mum-in-law laughed, cried, cheered, booed and, at one point, grabbed each other and looked through our fingers. Just when you think it’s over, it really starts. Loved it.
~ 13 reasons why slideshow presentations are stupid and evil
~ Marinading the big lump of clay – getting presentation material together
~ How to review your presentation: Two things people get wrong

Talking to people is way less linear than, say, putting a pizza in the oven.
Whilst I respect IT people to develop IT stuff, I’m staying in charge of my own communication, thank you very much. (Oops, did I just offend my main clients?)
Do you script your conversations? If you do, you’ve read too many 1950s sales books.
Must follow slides. Must. Follow. Slides.
And generally bad performance, at that.
Remember: conversational is better.
You can’t. No really.
They can’t. No. Really really.
The ‘What slides can a re-use’ or ‘How can I treat people like canned goods’ travesty.
Hello? That’s not just evil. That’s insane.
That’s like thinking that because your windscreen is clean, you’re going to have no traffic. Or because your DVDs are in alphabetical order, it’s not going to rain for a week.
Yeah, because that works so well in reports, essays and academic documents. Such successful models to copy.
Or at least it makes your listeners feel that way.
Enough with the slideshows already. Enough. ENOUGH!
Anything to add?
Learn to plan for sensible visual aid use with my free e-book ‘Rapid Presentation Planning – be ready with a smart presentation in hours not weeks’ by clicking here. No strings.
~ The only book to read about designing PowerPoint slides
~ 3 reasons why you should plan conversations, not presentations
~ 3 reasons why you should deliver your presentation like it’s a conversation